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We develop urban vertical gardening projects—usually but not exclusively employing hydroponic technology—in cooperation with local firms and non-profits.
We build awareness and acceptance of healthy diets and local production.
We develop new economic engines in disadvantaged communities.
We provide guidance regarding capital formation, equipment, logistics, training, production, distribution and management skills. Each local producer provides space, personnel and local transportation and networking.
We train technicians, managers and entrepreneurs with hands-on and classroom experience in soil-free gardening.
We expose growers and students to a wide range of crops, equipment and media.
We explore how to make crop choices based on market research.
We encourage and support multiple methods of hydroponic cultivation.
We operate urban, vertical farms independently or under contract with sponsoring businesses and non-governmental organizations. Our current emphasis is on microgreens, the highly nutritious early stage of various vegetables.
We supply affiliated growers with the technical equipment, supplies and consultation needed for success.
Our production tracking, marketing and management information system is available in 2020 to assist local producers with customer relations and delivery logistics.
We are motivated by social issues stemming from the urban food desert, consisting of communities that are poorly served by the usual food distribution and marketing system with its vicious circle of poor nutrition and economic decline.